Illustrations by Abbie Winters.
Instagram may be your current go-to for beauty inspo, but Snapchat is quickly taking its place as the industry’s app du jour. With Snapchat, you can stay up-to-date on beauty events, launches, tips, and tricks in real-time. No #latergram or #flashbackfriday necessary, because anything you post on your Snapchat story disappears after 24 hours.
We like to think of Snapchat as daily beauty vlogging in app form, making it a nice alternative to our heavily curated Instagram feeds. “It’s authentic — [it’s] the intimate parts of my life, the daily chaos that goes into my business,” says Huda Kattan, blogger and beauty mogul. “I end every night scrolling on Snapchat, I want to see what everyone in the world is doing…[And] Snapchat is something I use…to [find] products."
But those of you who use Snapchat already probably know that the interface isn’t really conducive to discovering new people and brands to follow. That’s why we decided to round up the 15 best beauty accounts, ahead. Add them by username or Snapcode (just whip out the app and take a snap of each slide to auto-add a user) and let the beauty stalking begin!
: Hung Vanngo
Hung Vanngo is an extremely skilled editorial and celebrity makeup artist who will most definitely inspire you to think outside the box when it comes to beauty. Oh, and did we mention his client Selena Gomez makes regular appearances?
: Kylie Jenner
Not only does King Kylie have the most-viewed account on Snapchat, but the social media star is also a diehard beauty junkie and product creator. Last year, Jenner launched a very successful line of matte, glossy, and now metallic lipsticks which you can see the makings of — plus tons of access to her glam room and equally glamorous life.
: Huda Kattan
According to Huda Kattan, a Dubai-based beauty blogger turned entrepreneur, she gets over 350,000 average views per Snap story. We can’t say we’re surprised by Kattan’s numbers — we love following along as she travels all over the world discovering new beauty goodies.
: Kathleen Lights
Kathleen, who has over 2 million subscribers on YouTube, is just as delightful on her Snapchat as she is on the video-sharing site. Expect to see many snaps of her adorable dogs as well as in-depth assessments of her enormous makeup collection.
Follow the global beauty retailer to stay up-to-date on the newest trends (most recently, color correcting) and real-time product recommendations.
: Raye Boyce
Every time we watch YouTuber Ray Boyce’s Snap story, we find ourselves jonesing for a new liquid lippie (not to mention, a gorgeous California sunset).
For more Snap-stars, visit Refinery29.
By: Mi-Anne Chan