Apple CEO attempted to catch the excitement of the weekend’s Super Bowl 50 with a terribly blurry photo, but instead garnered online ridicule for his lame photography skills.
Though Cook didn’t say what he took the snap with, it is widely assumed that it was captured with an Apple iPhone.
The blurry photo shows the aftermath of the biggest event in the U.S. sporting calendar, where the Carolina Panthers took on the Denver Broncos at Levi’s Stadium in California on Sunday night, with confetti is shown raining down on the field.
Naturally, the dreadful quality of the image made Cook something of an easy target, with many Twitter users mocking up new versions of Apple’s ‘Shot on iPhone’ promotions posters.
Cook later posted a far better snap to congratulate the Denver Broncos and their veteran quarterback Peyton Manning on their win, but it was too late to avoid being widely mocked for his earlier attempt.
Image credit: Aflo/REX Shutterstock