Normally, the Lilly Pulitzer collection is extremely expensive, but the Target line was going to be dramatically reduced in price.
The Target collection prices ranged from 2 to 150 dollars. Normally a dress from the Lilly Line could be a couple hundred dollars. FOR A SINGLE DRESS.
Because of this, naturally a lot of girls wanted to get their hands on some of the beloved fashion clothing and accessories.
And the lines were LONG.