The Internet Is Losing Its Mind Over This New Beauty Craze

In case you live under a sad, gray rock: A rainbow highlighter from Etsy seller BitterLaceBeauty is currently sweeping the internet. It works on all skin types and creates an otherworldly glean (or, a silver-green shade when swirled), on your cheekbones or elsewhere. It’s basically strobing taken to the umpteenth level. 

The ROYGBIV-inspired product — appropriately named PRISM — has mesmerized everyone with its colorful, magical, and glistening abilities. And, in news that is shocking to no one, the indie creation is now sold out. 

So, while you’re waiting to get your hands on one of the palettes, we thought we’d introduce you to a bunch of equally squee-worthy rainbow beauty products. They may not leave you with an actual rainbow across the face, but they will fill you with plenty of happiness — not to mention pride. Click through to check them out in all of their My Little Pony glory.


The rainbow highlighter that started it all: Everything it touches turns to internet gold.

PRISM Rainbow Multi-Color Illuminating Pressed Powder, $22, available at Etsy. (Currently sold out.)

Mix and match these paint-chip-like eyeshadows from Inglot for the color scheme of your choosing.

Freedom System Rainbow Eye Shadow, $9, available at Inglot.

This mesmerizing holographic wand creates perfect beachy waves — albeit, unfortunately, not rainbow ones. 

Rainbow Gold Salon Curling Iron, $49.99, available at Ulta Beauty.

And if you’re looking for a sleeker look, not to worry: There’s a flat iron version, too.

Infiniti Pro Rainbow Titanium Flat Iron, $49.99, available at Ulta Beauty.

You’re forbidden from taking yourself too seriously while wearing these playful faux lashes. 

Backstage Party Lashes #11, $5.99, available at Ricky’s NYC.

This hair brush promises to give your locks volume and fullness. The secret is in the plastic, S-shaped bristles. (Bonus: It makes for a great air mic.)

Rainbow S-Curl Air Volume Brush, $2.73, available at Amazon.

These appliqués from Violent Lips are temporary and super-easy to apply (here’s a video breaking down the process). But don’t slap these bad boys on until you’re ready for all of the attention — and maybe not right before lunch, either.

The Rainbow, $9.99, available at Violent Lips.

Another Etsy discovery, this holographic polish is sure to make your manicure a lot more interesting.

Holography Chasing Rainbows Nail Polish, $6.50, available at Etsy.

For more ROYGBIV products, visit Refinery29.

By: Taylor Bryant

Leave a Reply