The New Perm Celebrities Can’t Get Enough Of

Instagram/juleshough

Remember the perms of the 80s? They were big, damaging and pretty much awful. But guess what? They’re back, in a much more subdued and natural version.

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Beachy waves have been a huge hair trend for the last few years. And, for those who prefer not to be a slave to their curling iron, straightening iron and salt sprays on a daily basis to get that “I woke up like this” hair, there’s a new option available that borrows elements from the past.

Enter: The Olaplex Perm, which made its social media debut when celebrity stylist and co-owner of Nine Zero One Salon, Riawna Capri, and perm expert Joe Santy, gave actress Julianne Hough one.

Instagram/juleshough

Olaplex isn’t your standard perm treatment—you may know it from your colorist because many choose to add it to color to inhibit color-induced damage caused by bleach and high-lift color. Normally, when hair is lightened, it can’t be permed, too. But the new Olaplex perm lets you have the best of both worlds because it reinforces the hair so that you can add color and chemical to the strands without causing breakage or any other type of major hair disaster.

Even though the product wasn’t designed for perms, more and more stylists and colorists are implementing it for this newfound purpose. The difference between a traditional perm and an Olaplex perm: The Olaplex formula is applied to the hair before the perm is put on and it’s used as part of the perm lotion and on top of the neutralizer, which majorly cuts down on damage. Everything else is pretty much status quo: Hair is wrapped in curlers, heat and chemicals break the bond of the hair to create a soft curl or wave, and your hair stays bouncy and beachy for a few months. The less you heat style your hair, the better your perm will stay in.

So, if you lighten your hair and want to-die-for mermaid waves, ask your stylist for the Olaplex perm. By the looks of Julianne’s super-loose sexy waves, you may be happy you did!

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