Tumblr user Hatboy drew up some Pokemon in the style of Tim Burton. This Charmander became the inspiration for the home-made tattoo.
The awful rendition of Hatboy’s tattoo quickly became a sensation.
People quickly started creating all sorts of swag based on the awful tattoo. Here’s a sample:
The tattoo on a water bottle.
The tattoo, a digitized version of the tattoo, and the tattoo on a water bottle on a shirt.