Baby videos shared on Facebook are always a hit.
Whether they’re burping, babbling or bashing their big bro on the head, little people rack up views faster than anything else on the internet, aside from maybe cat memes.
But one simple video of a newborn lying in a baby chair, and containing none of the usual baby-and-cute-dog hilarity, has been viewed over 10 million times and counting.
The 30-second clip shows a baby sleeping on a new baby seat, which promises to make babies feel ‘held’ even when they’re not and is aimed at ‘busy parents’ (so basically all parents then.)
The seat, named Babocush, aims to mimic the winning ‘head over the shoulder’ position of a baby lying on their mum or dad and has stimulated heartbeat sounds built in.
Sounds interesting, but is it 10 million views worth of interesting?
This new baby seat has sparked a parenting debate. [Photo: Facebook/Babocush]
But it seems the promotional video has unwittingly sparked a parenting debate over whether the chair takes away the crucial parent-baby bond. To date the video has garnered more than 24,000 comments – from parents either singing the chair’s ‘lifesaving’ praises or tut-tutting about the lack of parent/child bonding.
“Really? Baby won’t hear your heartbeat, have your smell or feel your warmth,“ one mother commented. "They are tiny for such a short time. Make the most of it – cleaning will be there tomorrow.”
Another added: “Wow if you’re too busy to hold your baby why bother having one.”
Others were worried that the chair could in fact be potentially harmful, going against advice not to allow a baby to sleep on his front.
“I am very concerned that this breaks the advice that babies should sleep on their backs,” one woman wrote.
“I am uncomfortable with a product which not only lays a baby on its front, but also has a pillow-in effect. Both risk factors that as a health visitor I advise parents against. Not sure I would advise my families to use this.”
The chair’s creator, Kerry Nevins, does indeed advise that the chair should not replace a cot or crib, but she stands by the Babocush’s rigorously tested harness and even attests to its ability to mitigate flat-head syndrome.
Lifesaver or Lazy parenting? [Photo: Facebook/Babocush]
And many parents could certainly see the benefits of not having to hold a fussy baby round the clock. The fact is that parents have long been praising the over-the-shoulder hoik because babies tend to stay pretty happy in that position. It’s when you put them down to go to the toilet/take a sip of luke warm tea/get dressed that they start to cry.
“You all must have your child strapped to you 24/7 when you cook, which is dangerous, going for a poop, which is slightly strange or you must sleep with them, again highly dangerous,” one mother wrote.
Another added: “Great product idea. Will help those ‘not perfect parents’ like myself out there.”
The makers also claim the seat can “relieve the discomfort of colic and reflux to help prevent flat head syndrome”. And anyone whose baby has ever suffered from either of those conditions will want to shake the hand of the chair’s inventor.
Despite, or maybe because of, the fuss the makers claim to have been inundated with orders for the £99 chair. The power of a viral video eh?
What do you think of the new chair? Let us know @YahooStyleUK.