Fast-fashion chain Topshop has joined forces with tech investment firm L Marks to launch an innovation program to aid in the sourcing of fashion-forward functional products and prototypes, according to WWD.
The program, dubbed “Top Pitch”, is targeted at emerging tech companies. Selected companies will take part in a four-week digital scheme to fuel the creation of products including wearable technology and smart accessories.
Selected candidates will also receive mentorship, guidance and advice from industry heavyweights such as Rachel Arthur, founder of Fashion & Mash; Maddy Evans, fashion director of Topshop; and Bethany Koby, cofounder and chief executive officer of Technology Will Save Us.
Final products will then be presented to Topshop owner Sir Philip Green with the winning company to see their creation produced for Topshop.
Interested start-ups can apply on toppitch.co until May 22.