What makes something go viral? | Dao Nguyen



What’s the secret to making content people love? Join BuzzFeed’s Publisher Dao Nguyen for a glimpse at how her team creates their tempting quizzes, lists and videos — and learn more about how they’ve developed a system to understand how people use content to connect and create culture.

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50 thoughts on “What makes something go viral? | Dao Nguyen

  1. mpking1374 January 9, 2018 at 3:32 pm

    Baby goats in the office is not a good prank and not funny.

  2. Keana Alexander January 9, 2018 at 3:32 pm

    Ted Talks ^_^

  3. thefreebychoice January 9, 2018 at 3:32 pm

    i need a creative career like you have

  4. Billy YoYo January 9, 2018 at 3:32 pm

    favorite ted talk of all time. 🙂

  5. The God Emperor January 9, 2018 at 3:32 pm

    she's cute 😛

  6. Jack Latella January 9, 2018 at 3:32 pm

    Want to know why that video was so popular? It involved goats, and it was posted on the internet. It's as simple as that.

  7. aaronimpactnz January 9, 2018 at 3:32 pm

    Just make anti-white people videos like Buzzfeed do.

  8. bogen broom January 9, 2018 at 3:32 pm

    Gone Viral already – Watch -'200 proofs the Earth is not a spinning Ball '…… by Eric Dubay (2017)
    Now translated into 17 languages and has been watched by over 3 million people…

  9. Joshua Lee January 9, 2018 at 3:32 pm

    What makes something go viral?
    A pen and an apple.

  10. fatalmystic January 9, 2018 at 3:32 pm

    boiled down to one frame: 4:11 basically make sure you target these emotional responses

  11. Nurpus January 9, 2018 at 3:32 pm

    10/10
    Would hire her as a ghost writer for my autobiography

  12. john 321 January 9, 2018 at 3:32 pm

    This woman is making my gaydar ping

  13. DULO Wear January 9, 2018 at 3:32 pm

    BuzzFeed has been very good at deconstructing the hunger of the internet audience for a an easy to consume, snackable content. Personally, I am not a fan, but I recognise the value in doing this for marketing purposes. They have made use of the tech + consumer habits + psychology and ended up with a relevant format. Marin

  14. Malang Sufi January 9, 2018 at 3:32 pm

    This outcome is only applicable for live video. For pre recorded videos there is no secret formula.

  15. Matt Vincent January 9, 2018 at 3:32 pm

    You forgot that part where some people buy dummy email accounts and sell them for views and subs..

  16. kyuchan cho January 9, 2018 at 3:32 pm

    Guys how can i get the full script??

  17. Faiza January 9, 2018 at 3:32 pm

    Very interesting

  18. UltraAar January 9, 2018 at 3:32 pm

    Baby goats for the freemasons up top. Easy symbolism. Inside joke, yep

  19. Best Name January 9, 2018 at 3:32 pm

    Sounds good, but once you get passed the fluff its obvious stuff

  20. KamiSilver January 9, 2018 at 3:32 pm

    The first viral phenomenon: the Nguyen surname among Vietnamese people.

  21. Pugpugpugs January 9, 2018 at 3:32 pm

    I won't watch this simply out of dislike for buzzfeed's content.

  22. B uppy January 9, 2018 at 3:32 pm

    The people waiting for a watermelon seem kind of sad…

  23. Coexisting January 9, 2018 at 3:32 pm

    This video actually explains a lot about Buzzfeed and similar sensational media. Rather than caring about the veracity or importance of the content distributed, Buzzfeed focuses on how said content affects people. It is this focus that leads many people like myself to get angry at the crap content they often publish, because as an analytical person, I care about the content, and I care when it's factually inaccurate or misleading. Buzzfeed just doesn't seem to care about this, because they're after the reactions they can get.

  24. Milton Mumfrey January 9, 2018 at 3:32 pm

    This lecture is more informative if each time she says "people," you replace that with "women."

  25. sjbubbly January 9, 2018 at 3:32 pm

    Sooo, we're challenging people to reverse engineer products to create a viral meme? Like what happens with patent and intellectual property theft? What happens if companies who siphon this information are hoodwinked with the wrong ingredients and recipes?

  26. GodGirl78 January 9, 2018 at 3:32 pm

    bacteria

  27. Mohammad Aziz January 9, 2018 at 3:32 pm

    Why Ted community never share the content of the slides that we watch?

  28. The Halo January 9, 2018 at 3:32 pm

    2 0 1 8 ::

  29. Daxxon Jabiru January 9, 2018 at 3:32 pm

    You never see anything go bacterial. C'mon microbes–get with it!

  30. Jacob Ohnstad January 9, 2018 at 3:32 pm

    Diane has a sister?

  31. Ocean Ortiz January 9, 2018 at 3:32 pm

    Gee I wonder what it was could it be that the percentage of people is close to none who have enough money to even pull this prank or resources gee I don't know which way did he go George

  32. YankeeSlayer69 January 9, 2018 at 3:32 pm

    Nice moustache

  33. Pages & Prose January 9, 2018 at 3:32 pm

    Ngl, clicked on this purely because of the Vietnamese speaker

  34. Legominder January 9, 2018 at 3:32 pm

    ideas worth sharing…this is successful, but the conclusion is so much focused on marketing for mediocre capitalistic companies.

    Please take these tools and market climate protection!

  35. Aes·thet·ic Channel January 9, 2018 at 3:32 pm

    She looks like every english teacher I have had

  36. Two-Face January 9, 2018 at 3:32 pm

    The algorithm obviously

  37. wolfdwarf January 9, 2018 at 3:32 pm

    disliked, don't try to explain memes. you can't understand the nature of magic. just stop.

  38. ThatWasEpic January 9, 2018 at 3:32 pm

    And now i know why they say buzzfeed is cancer ! i totally approve,thanks for clarifying lady !

  39. Niko January 9, 2018 at 3:32 pm

    Saying "Gucci Gang" 1.000.000 times for charity

  40. Noel January 9, 2018 at 3:32 pm

    Is it really viral or does it say that our society has nothing better to do than watch BuzzFeed's cancerous videos.

  41. Dan Ames January 9, 2018 at 3:32 pm

    Most people are stupid and predictable

  42. achiad saar January 9, 2018 at 3:32 pm

    This video is perhaps the best thing that came out from BuzzFeed. Thanks Ted! And thank you Dao!

  43. Nigrescence January 9, 2018 at 3:32 pm

    Disgusting and evil. Buzzfeed needs to just die finally.

  44. Weldras January 9, 2018 at 3:32 pm

    this lady is informing about a dangerous weapon actually

  45. Remsies January 9, 2018 at 3:32 pm

    Going to Japan to be disrespectful can also make you go viral in an infamous way .

  46. Jim Griffiths January 9, 2018 at 3:32 pm

    Exposure to an unusual experience gives the drive (at the psychological level) to share the experience with others. This is programmed into our very being, neurologically-speaking. Our neurology has evolved to have a drive to share possible dangers with the tribe – communication is key in protecting the tribe. However, in the modern context, we continue to communicate even though it isn't necessarily for survival. Our drive to communicate dangers has evolved into a drive to communicate any experience we deem the rest of the tribe hasn't experienced yet.

    The drive to "communicate information to others that they may not have experienced yet" can be seen in animals too. Dogs will bark when they see something unusual (a 'transient sensory phenomenon') such as seeing a squirrel after having not seen one for weeks/months. The very same drive to communicate unusual, and/or potentially dangerous things with the rest of the tribe IS the key to understanding how and why things go viral.

  47. john2knj January 9, 2018 at 3:32 pm

    Not even a minute in and I'm thinking this is all BS. There's no way they went through the effort of getting a bunch of baby goats all setup in that office just so that 100 company employees could get a kick out of it. They were planning on it and hoping for it to go viral from the start.

  48. damrak1969 January 9, 2018 at 3:32 pm

    'Member when TED was really good and did intelligent and important work?
    Yeah – I 'member.

  49. Matthew Kossolapov January 9, 2018 at 3:32 pm

    But she forgot that buzzfeed is cancer

  50. Shada January 9, 2018 at 3:32 pm

    I've learned to hate the comments section in TED talk videos.

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