Who cares what celebrities think??



Kanye West’s support of President Trump nearly broke the internet, and other celebrities have played an outspoken role in supporting political candidates or advocating for social issues. Lou explains why celebrity endorsements may actually backfire.

SOURCES & FURTHER READING

Oprah’s role in the 2008 Democratic Primary
http://www.stat.columbia.edu/~gelman/stuff_for_blog/celebrityendorsements_garthwaitemoore.pdf

O’Regan’s Study on Celebrity Endorsements
https://www.tandfonline.com/doi/abs/10.1080/19392397.2014.925408?src=recsys&journalCode=rcel20

Summary of Cobb’s Studies on Celebrity Endorsements

Study: Celebrity Endorsements Do Not Help Political Candidates

Brubaker’s Study on Celebrity Endorsements
http://ac-journal.org/journal/pubs/2011/summer/brubaker_Proof.pdf

Jackson’s Study on Celebrity Endorsement
https://www.tandfonline.com/doi/abs/10.1300/J199v06n04_04?journalCode=wplm20

Jackson on Celebrity Endorsement
https://www.thedailybeast.com/do-celebrity-endorsements-really-matter

Study on Celebrity Advocacy (first study cited)
http://journals.sagepub.com/doi/pdf/10.1177/1940161208319098

CREDITS
Writer: Louis Foglia
Editor: Page Ellerson
Researcher: Page Ellerson

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34 thoughts on “Who cares what celebrities think??

  1. Louis Foglia September 16, 2019 at 12:36 am

    I have ZERO problem enjoying the music/movies/TV shows of people who I disagree with. When celebs become criminals, though, especially sexual assault….that's a different story.

  2. Joshua Sykes September 16, 2019 at 12:36 am

    This is great! Thanks for sharing =]

  3. Shreyas Rajanna September 16, 2019 at 12:36 am

    How about splitting usa into two countries made democratic states and republican states so that both can live happy.

  4. Petitio Principii September 16, 2019 at 12:36 am

    F celebrities.

  5. Judah Konigsberg September 16, 2019 at 12:36 am

    Love This Show, Keep it up Lou!

  6. emily Mcymme September 16, 2019 at 12:36 am

    Agreed

  7. TheCaptainLulz September 16, 2019 at 12:36 am

    I think it was Alice Cooper who said something to the effect that if you trust artists for their political opinion you are even dumber than they are. Hes right.

  8. DrumWild September 16, 2019 at 12:36 am

    People who care what celebrities think are typically empty on the inside. Those who join dogpile gangs on Twitter are empty on the inside. Those who declare themselves to be "woke" are just assigning a label to themselves, so they can pretend that they're better than others.

    Getting mad at celebrities because they did not speak up is childish and stupid. They aren't there so that their so-called "fans" can tell them what to do. These fans just shit on Twitter, and then proceed to do nothing.

  9. Niall Walsh September 16, 2019 at 12:36 am

    I love the fact that CNN owns this channel. It proves that their idiotic, flashy, misleading, divisive, annoying reporting is an editorial choice.

  10. Martin J September 16, 2019 at 12:36 am

    Well it have made me stop watching almost anything coming out of Hollywood. 🙂 It is difficult to any tv show or movie now without associating them with all their opinions rather than the character they are playing.

  11. Hannah Henderson September 16, 2019 at 12:36 am

    I've never been a huge fan of Beyonce. Nothing against her personally, but her kind of music just isn't for me. I think that her public persona is so artificially flawless and extra and so many teenage fangirls worship her. It's become annoying. I do appreciate that she has a heavy hand in writing her own songs with her team, but, again, it's just not for me.

  12. Doug M September 16, 2019 at 12:36 am

    Most celebrities don't think, that's the trouble.

  13. Nev T September 16, 2019 at 12:36 am

    The more celebs that get political, the more Hollywood does. Then movies. You then can’t escape political ideologies anywhere. People WILL get sick of it

  14. Benjamin September 16, 2019 at 12:36 am

    Only America cares what celebrities think … you worship them highly .

  15. c0pyimitati0n September 16, 2019 at 12:36 am

    I'll never understand why people so much about celebrities.. Why do you care so much about who is getting married or who's having a baby in Hollywood?? It seriously blows my mind how many people care so much about the dumbest shit..

  16. JAX September 16, 2019 at 12:36 am

    Does anyone know the book on the shelf in the background?

  17. Mariah Izzati September 16, 2019 at 12:36 am

    wow.

  18. Bruno Pinho da Cruz September 16, 2019 at 12:36 am

    Just one thing, why you have to put “made in nyc”? It is that important for your content? Notherless, you are doing a very good job with your channel!

  19. biocybernaut September 16, 2019 at 12:36 am

    Oprah? OWN ➡️NWO

  20. Allie Doak September 16, 2019 at 12:36 am

    I think an important thing to acknowledge, especially when talking about Kanye, but also about entertainers (given the influence of hip hop) in general is the history of hip hop as a very political art form and the still present need for rapers to give at least a nod to that aesthetic. Not to mention the ideal of these people as artists, and the assertion that all art is political.

  21. Tom September 16, 2019 at 12:36 am

    I don’t think celebrities should be able to run for President. They are paid to sing and act not to run the country.

  22. David M. Johnston September 16, 2019 at 12:36 am

    This video was really informative, in a deep way. It really made me think. I love it when videos do that!

  23. Thomas Crabtree September 16, 2019 at 12:36 am

    Left wing celebrity says something: Everybody pay attention!! Journalists retweet retweet!! Right wing celebrity says something: Who cares what celebrities think??

  24. Ba September 16, 2019 at 12:36 am

    It's simple. We ask Batman.

  25. Sai Aditya T September 16, 2019 at 12:36 am

    Awesome Video Lou and Beme Team.

  26. Suis-Je Narcissique ? September 16, 2019 at 12:36 am

    If i believe that the earth is flat , it s because im smart, not because of Tia Tequila !!! FFS !!

  27. Luke Beattie September 16, 2019 at 12:36 am

    IMPACT made me lol

  28. dhruvit kheni September 16, 2019 at 12:36 am

    Dear Beme, can you please make it less technical next time. Thank you.

  29. Aravind Sagar September 16, 2019 at 12:36 am

    This was not very interesting, I am sorry.

  30. Koen Hemels September 16, 2019 at 12:36 am

    Good video again Lou, keep 'em coming! 🙂

  31. Maneek Mohan September 16, 2019 at 12:36 am

    So beme is THE LOU SHOW now?

  32. Banting Gamer September 16, 2019 at 12:36 am

    before i hit the play button. imma take a guess and say everyone cares what celebrities think….

  33. Zukez September 16, 2019 at 12:36 am

    I just want to applaude the use of the font IMPACT to write IMPACT

  34. The People September 16, 2019 at 12:36 am

    Another great report. Great work!

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