Caitlyn Jenner Lands A Campaign for H&M Sport

Caitlyn Jenner offers a behind-the-scenes look at her forthcoming H&M campaign. (Photo: @caitlynjenner)

It’s shaping up to be a banner year for Caitlyn Jenner. The former Olympian closed last month announcing a partnership with MAC cosmetics, with which she’ll be designing a lipstick shade. And now, Jenner is going back to her roots, tapping into her sporty side for H&M’s athletic wear campaign.

The reality star shared a behind-the-scenes image from her shoot with the brand, which pictures her sitting in a gym, decked out in H&M’s workout gear, her legs crossed and her hands perched on her knee, looking quite ladylike for someone who is dressed to bust a sweat.

“Can’t wait to show you more of this inspiring and amazing campaign!” she wrote in an Instagram post. Considering Jenner’s athletic background, the partnership makes a lot of sense. The collaboration also falls in line with H&M’s pattern of promoting diversity though its brand. The retailer’s recent fashion show was lauded for its diverse casting, in which models of different ages, races, sizes, and gender identities shared the runway. It was a glimpse at what fashion could look like if brands changed their narrow casting policies and embraced variety. 

We can’t wait to see what Jenner serves us in her latest campaign, and what affordable, sporty fare H&M will be offering this season.

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