Celeb Stylist Jen Atkin Announces Line of Hair Extensions

One of Atkin’s well-known clients. (Photo: Getty Images)

If you don’t know Instagram superstar hairstylist Jen Atkin, you’re probably not keeping up with the Kardashians — or Kendall Jenner, Bella Hadid, Katy Perry, or Chrissy Teigen. But if you are (and even if you’re not), we have the best news: Atkin just announced via Instagram that she’s launched a new line of DIY hair extensions.

Photo: Instagram/Jen Atkin

The clip-in extensions — which precede Atkin’s salon line, debuting in April, according to a tease in her post — come in 20 different colors. The coolest hues appear to be the five that come with already exposed roots, in case you’re rocking the intentionally grown-out-color look (and who isn’t these days?).

Made of real human hair, these “enhancers” are supposedly simple to clip, sew, or tape under the hairline — although, to hide them well, it’s important to have a layered hairstyle, according to the product website.

Photo: Instagram/Jen Atkin

The extensions are part of a partnership with Beauty Works, a UK-based extensions manufacturer, and retail for about $217, plus shipping.  

Atkin, who is perhaps the most influential hairstylist in the world right now, also has a hair care product line, called Ouai. “I wanted to give consumers the opportunity to solve a problem, which is time,” she said at the launch event in December. “We are all busy, and we are never going to look like Kate Moss.” 

That’s a problem she aimed to solve by creating a tutorial website along with the Ouai line — and now, presumably, with her new line of add-in locks. “I want everyone to feel like a Kendall or a Gigi [Hadid],” she said. “I want everyone to have effortless hair.” A worthy goal indeed.

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