When you saw Kim Kardashian’s naked selfie, did you get a weird, sudden urge to buy a black bandeau? If you did, you’re not alone. According to Lyst, within 48 hours after Kim posted her photo, the e-commerce site saw a 406% increase in global searches for "black bandeau" bikini tops. We’re going to guess that that has something to do with her sisters getting in on the trend, too, with both Kylie and Kendall Jenner appearing in black bandeaus shortly after.
Lyst says the most viewed styles are tops by Lisa Marie Fernandez, AllSaints, ASOS, Onia, and La Perla. Apparently, black bandeaus are now the site’s top trending item in the U.S., three months before sales for bikinis typically begin.
And that, friends, is Kardashian Klout.