Calvin Klein’s back at it again with their #MyCalvins campaign, which has had a pretty successful track record in the past. The newest campaign includes major names like Justin Bieber, Kendall Jenner, FKA twigs, Kendrick Lamar, and more.
Earlier this month, Calvin Klein put up two ads from the campaign on a billboard in Soho, on one of the busiest streets in New York City.
Klara Kristin, on the left, leans back provocatively on a couch along with the words, "I seduce in #mycalvins," while on the right, rapper Fetty Wap is pictured from the neck up with the statement, "I make money in #mycalvins."
"The billboard propagates an archaic and offensive gender stereotype that women are nothing more than sexual objects, while men are the breadwinners," Zak wrote in the petition. "Calvin Klein has a vast assortment of content for this campaign, so we find it appalling that the company chose to put these two images side by side in one of the most highly visible intersections in the country. Is the message of Calvin Klein that women are only good for seduction? Are we stuck in the 1950s? Are these the values of the Calvin Klein brand?"
ThirdLove decided to scour the streets of Soho and ask real people what they think about billboard in the video below.
ThirdLove told Racked that they wrote a letter to Calvin Klein’s CEO about the billboard but have not heard back yet. Since then, Calvin Klein have removed the billboard. But Racked reached out to Calvin Klein and the brand responded to them in a statement below by defending the billboard "as part of the planned rotation of our Spring 2016 advertising campaign":
This billboard was taken down overnight as part of the planned rotation of our Spring 2016 advertising campaign. We take all of our consumers’ concerns seriously and as a global brand, we promote gender equality and the breakdown of gender stereotypes across the world. Our global advertising campaign images feature many different musicians, artists and models wearing all of our product categories, including our underwear products, sharing how they feel about and live in their Calvins.
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