Why Facts Don’t Convince People (and what you can do about it)

http://www.socialgoodnow.com/ Humans aren’t rational creatures, and here’s what we can do about it.

Edit #2: Several people have objected to the imagery of “tribal” in the video. You’re absolutely right, and I see how the imagery can take away from the message. I was trying to symbolize “cavemen,” but I just suck at drawing. My apologies. It was never meant to symbolize Native American tribes.

Edit #1: Well, this video has blown up (6+ million views on Facebook)! And a lot of people have asked for citations to studies. Here are some of the studies I referenced in the video.

The brain and political beliefs
UNC study on “backfire effect”
Less empathy towards “other” groups



21 thoughts on “Why Facts Don’t Convince People (and what you can do about it)

  1. Chris Bro September 29, 2017 at 2:19 am

    How was this made?  I like the animation.  Also great info.  Thanks.

  2. malenursenyc September 29, 2017 at 2:19 am

    cool now understanding people who are the outsiders

  3. Joseph O'Connell September 29, 2017 at 2:19 am

    He is wrong!

  4. Niko942 September 29, 2017 at 2:19 am

    I don't think it's correct to claim that instinctive grouping is "what makes slavery possible". Most slaves are kept by people of exactly the same race/group.

  5. Sadingo September 29, 2017 at 2:19 am

    Why would you present an example of true news as fake news?
    One could download Obamas birth certificate from a gov-server, I checked it and it was fake. That conclusion followed the rational analysis that one could mark in the pdf the written language which was clearly not a copy but pictures put upon an empty birth certificate, yielding a horriby bad faked birth certificate. Still, nobody seemed to care. The US government comes too far with lies, another example it 9/11; the scientists' conclusion that the official story is impossible was concluded from valid arguments – and a proven to be photoshopped version of an old picture of Bin Laden was tried to be used by the US government as a picture supposed to prove his death – again nobody seemed to care. The people that you describe in your video are like stupid mindless sheep, but not everybody is like that.

  6. Lukiose September 29, 2017 at 2:19 am

    So intellectually rational people need to lower themselves to the level of a caveman to get along with irrational, emotionally driven beings.

    Sounds like a major compromise for the sake of community

  7. Michael Vince September 29, 2017 at 2:19 am

    This video is just pure gold. A piece of genius work in explanation. Both my brothers are psychologists and knew these types psychological studies well. I looked at your other videos and one of them seems to be a tiny? bit biased but that's OK because that's the human brain as you have spelled out just so amazingly well in this video above.

  8. xfghkhjfsejid September 29, 2017 at 2:19 am

    Can you get passed the stupid animation!? For fuck sake there's a good video there and a real message. Fucking cavemen.

  9. Sheeple101 September 29, 2017 at 2:19 am

    By admitting the facts that Obama directly stated where he was raised you could move on or that vaccines are known to be deadly, that Trump did NOT collude with Russia but Obama and Killary did and the facts show they sold Russia 130 tons of uranium for personal profits and favors shows they are the ones that colluded not Trump! This little story for the kiddies is not meant for the awaken as you will hear the propaganda with every word spoken.

  10. Sheeple101 September 29, 2017 at 2:19 am

    This video is trying to achieve the exact opposite of what it says. Barry Soetoro aka Obama's birth certificate was just admitted to be fraud by officials in Hawaii and even Barry Soetoro aka Obama has admitted this himself many times yet you expect us to all herd together to believe whatever the narrative wants us to believe! You are total morons!

  11. 9 o' clock Kid September 29, 2017 at 2:19 am

    Everyone hates me cuz I'm a nerdy Asian

  12. Qwertie September 29, 2017 at 2:19 am

    Adding information that signals you are part of the same tribe is very good advice, but difficult to do effectively if you're not well-versed in the ways of the other political tribe. after all, people are seemingly entitled to their own facts now, and at some point you'll want to start citing facts and logical inferences that contradict their beliefs, which means you'll need a lot more street cred than "hey! we both still play Pokemon Go!"

  13. Bill Dee September 29, 2017 at 2:19 am

    OR, you can add Clorox to the Gene Pool and REMOVE the people
    who think and believe and act that way, thereby making the WHOLE Tribe
    MUCH stronger through Herd Immunity.

    Yeah, that one.

  14. Konfushus Jones September 29, 2017 at 2:19 am

    None of your links work.

  15. VaguestIDeas September 29, 2017 at 2:19 am

    This is excellent. I'm dealing with a group of luddites who are putting unscientific views ahead of habitat restoration, although their campaign of BS gets me so angry, it's difficult to get myself in the right mindset to communicate with them.

    For those concerned about the cartoon short hand representation of ethnic groups here to make a point about instinctive grouping, I'm pretty sure that much of it is stock footage, for instance it's likely that the cartoon native americans are really cartoon jewish extras in redface. If that helps. (not sure it does…)

  16. agiar2000 September 29, 2017 at 2:19 am

    Thank you very much for this pleasant and insightful video! I think that it would help a lot more people to be open-minded to this way of thinking.

    Unfortunately, I find myself feeling rather pessimistic about it. Clearly, there is quite a long way to go before that happens. Even being presented with something like this, there are plenty who find nothing but things about which to complain, completely ignoring the powerful, helpful message. In my own experience, I have found that, surprisingly often, approaching people who have a different worldview than I and telling them about the things on which we agree and trying to help, they find something about which to get angry, misinterpret something that I said as an insult, and end up just making everything worse.

    Indeed, I agree that being kind, humble, and empathetic is much more effective than the alternative, but it still fails often enough that it is shocking to me, and when it does, it is so spectacular a failure that I am stunned and do not know what to do but to simply retreat. I have stopped going out to social events and stopped checking Facebook for this reason. In the game of social interaction, it is starting to seem that the only winning move may be not to play. If I were not such an introvert already, I do not know how I could handle it.

  17. Lauren Tariel September 29, 2017 at 2:19 am

    I love this! It helps to explain why theists get emotional when atheists use logic to challenge the various theories of gods. It also explains the animal rights emotional extremism against the logic of animal ownership, welfare, and preservation.

  18. Bluhmer66 September 29, 2017 at 2:19 am

    My white, colonial system raised white gluts, tolerance, sensitivity and brain glazed right over the derogatory, racist even, references to First (Indigenous) Peoples that permeates through the entire video from flinging arrows to flinging arrows, beginning to end. I challenge you to PLEASE try again with the brilliant aspects of the video (much of the information).and severely editing/replacing the racist, derogatory animation.

  19. H Lieu September 29, 2017 at 2:19 am

    it's so truth.

  20. kstart2006 September 29, 2017 at 2:19 am

    I found your youtube video after seeing it on Facebook. On FB you have over 4.7million views! (As of jul3)…hope you get monetized from there…

  21. Anton Sokolov September 29, 2017 at 2:19 am

    Useful, thanks

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